.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment adapted to running into billions in financial backing every year, have reared nearly $360 thousand until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That stagnation is due to market concentration, improved regulative pressures, and economical uncertainties.ADWEEK talked with 5 VCs that remain to invest in adtech providers, regardless of these difficulties, concerning what they are looking for as well as what they stay away from. Possibly unsurprisingly, these entrepreneurs are actually targeting opportunities in privacy-focused innovations and also industry-specific places including connected TV.